Gordon’s is the world’s number one international gin
'Shall we…?’
Gordon's high quality and distinctive juniper flavour has come to define the taste of the classic G&T. It has a vibrant heritage, award-winning credentials and four Royal Warrants.
The strong organic growth of Gordon's has been driven by creative, effective marketing and insights-driven innovation. The 'Shall we…?’ campaign, which invites consumers to enjoy a gin and tonic in the early evening, is an example of creative brand building.
The success of Gordon's demonstrates how the right approach to quality, brand building, innovation and investing for the long term can build lasting value.
Society 2030: Spirit of Progress
Society 2030: Spirit of Progress
Promoting positive drinking is a crucial pillar of our bold 10-year ESG action plan, 'Society 2030: Spirit of Progress', we launched Gordon's 0.0% in 2021.
And in 2022, we launched Gordon's Pink 0.0%, an alcohol-free version of our pink gin.
