Celebrating life,
every day, everywhere
Our accessible purpose provides a platform for us to be the best we can be at work, at home and in our communities - it’s about celebrating life in its broadest sense. Our purpose goes hand in hand with performance - never one without the other.
Our ambition
and strategy
Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.
We have six strategic priorities that support the achievement of our ambition.
‘Society 2030: Spirit of Progress’
‘Society 2030: Spirit of Progress’ is our 10-year ESG action plan to help create a more inclusive and sustainable world.
The plan is made up of 25 ambitious targets and is focused on three pillars that are most material to our business - promoting positive drinking, championing inclusion and diversity and pioneering grain-to-glass sustainability.
Some of our ambitious 2030 targets include:
- Educate 10 million people on the dangers of underage drinking
- Achieve 50% representation of women in leadership roles
- Become net zero carbon in our direct operations across the company
- 30% improvement in water use efficiency globally
- Ensure 100% of our packaging is widely recyclable (or reusable/compostable)
Heritage
Our history
Our business was built by pioneering entrepreneurs, including John and Alexander Walker, Elizabeth Cumming, Charles Tanqueray and Arthur Guinness.
Annual Report 2023
From centuries-old names to the latest innovations, Diageo offers something for every taste and celebration.